Creativity and technology come together at Braincreators, and Bas, our Creative Director, is the one shaping how that looks, feels, and sounds.
Born in Purmerend (his words: “unfortunately”), he moved to Amsterdam at twenty and now leads the creative direction of our brand. From design and storytelling to campaigns, events, and content, Bas connects creativity with strategy to make our technology not only work brilliantly, but feel like Braincreators.
And if you’ve been to our AiSalon events, you’ve probably met him behind the bar, serving drinks and good conversation.
What he values most about living in the Netherlands isn’t the weather, but the normality of life here: safety, fairness, friendly neighbors, and the comfort of knowing the lights will always turn on. Things we often take for granted.
At Braincreators, Bas enjoys the trust and freedom that come with ownership. “It’s a people’s company,” he says. “Everyone takes responsibility for their work, and that creates a real sense of flow.” As a creative, he also loves what he does: creating.
His superpower? Turning abstract or layered ideas into something clear and engaging, thanks to a mix of analytical thinking, humor, and social intelligence.
His life philosophy is simple: “Stay curious, stay kind, stay grounded.”
And the best advice he’s ever received came from his mom: “Stay young forever, not in years, but in spirit.”
The advice he gives others follows the same spirit: “Keep your sense of humor and stay curious. Don’t take things too seriously, that’s often where the best ideas begin.”
Bas finds inspiration in people, in how they think, create, and connect. And if he could swap roles for a day? He’d choose Emile, our Sales Representative and entrepreneur, to experience his drive and adventurous mindset.
Curious, creative, and funny, Bas is one of the people who make Braincreators the company it is today: smart, human, and full of character.
Stay tuned as we introduce more of our superheroes in the coming weeks.