Our story so far

BrainCreators was founded in Amsterdam in 2016 by Gerbert Kaandorp, Peter Eijk, and Jasper Wognum. They were friends since they studied Artificial Intelligence at the University of Amsterdam in the late nineties. Professionally they'd built their careers around fintech, e-commerce, and social networking until they went back to AI with LookLive. LookLive used deep learning algorithms to detect apparel in fashion photography. When the new wave of AI hype emerged the founders wanted to explore the potential of b2b AI and started BrainCreators in June of 2016. 

BrainCreators set out to explore the use cases for AI technology in a business context. We tried a bit of everything, quickly building a reputation as a result-driven expert applied AI company. It was all consultancy until we found our sweet spot in computer vision based on deep learning algorithms. Looking at cases we did for Tata Steel Europe and VodafoneZiggo we decided to focus on building a software platform to facilitate such cases. BrainMatter was born. 

We soon found out that our customers were having a very hard time defining use cases and more importantly business cases for AI-based computer vision. The dreaded question: "Here's our data, what can you do with it?" drove us to despair. It was time to focus our proposition around a specific use case. That's how the concept of digital inspectors was born. It aligns nicely with digital transformation, which is still a hot, and also accepted topic for large enterprises. The word 'inspectors' immediately makes clear which type of tasks we automate. 

Along the way, we have managed to attract our former classmates and new talent who all share a passion for intelligent automation technology.